Innovation cycle and strategies with Claus Raasted
with Claus Raasted
10 Feb 2021 11:00 am
Let's have innovation but avoid rattling anything! Does it feel like a commonplace sentiment? Do you believe in win-win philosophy? If yes, I think you will reconsider it after listening to this episode.
This week I bring you my conversation with Claus Raasted. Listen to his compelling arguments as he talks about why invention doesn't have to have a clear purpose and how to differentiate between a good idea from a bad one.
We talk about:
Claus is an innovation strategist and has been pushing the limits of the possible for twenty years. He serves as the Director for The College of Extraordinary Experiences, is a Coach at McKinsey & Company, and hosts the podcast "The Business of Extraordinary Experiences."
He is a prolific author, with 30 books to his name, and has just finished "The Innovation Cycle." Raasted also has a past in reality TV, but these days, who hasn't?