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S2 E7

Why future stories are more powerful

with Mike Wittenstein

15 Sep 2021 11:00 am

We all have heard about storytelling and we also know how they help in asserting certain values or to make a point.

But how do you take people on a journey when something hasn't happened yet? Well, the answer may be future stories.

I am chatting with Mike Wittenstein to understand more and learn, why future stories are more powerful?

In this episode, we talk about:

  • Is storytelling just a fad or something else?
  • How do you differentiate a future story and one from the past?
  • The practicality of future stories.
  • Prototyping the future: What is it and why is it important?
  • How do you prototype strategy?
  • Who in the organization must be driving future stories?
  • Designing service versus designing experience.
  • Keeping bean-counters at bay.
  • Clarity in communication for future stories.
  • How do sci-fi movies fit in this?
  • How do you encapsulate bigger organizational culture with only a few stories?
  • Tips to practice future storytelling.

Mike Wittenstein is a seasoned expert who consults and advises clients on strategy, change, experience design, and story. Mike works with leaders in specialty retail and other industries on how to fine-tune their business models and customer experience strategies as they face uncertain futures.

Mike founded his company, Storyminers in 2002. And since that time, he and his team have served more than 800 organizations, from Fortune 100 sized companies to start-ups, providing them with game-changing yet practical ideas.

Whether on-stage or online, Mike's thought-provoking presentations prepare working professionals to take early advantage of what's coming next.

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