Outlier marketing with Pravin Shekar
with Pravin Shekar
02 Jun 2021 11:00 am
An outlier is a person or thing differing from all other members of a particular group or set. But the outlier thinking is what makes it more interesting. It can lead the left-field behavior or outlier marketing.
And to discuss outlier marketing, I have Pravin Shekar as my guest this week.
We talk about:
Pravin Shekar is an Outlier Marketer and a raconteur. Unconventional marketing is his forte.
When the world moves one way, you need to move another: That’s Pravin’s philosophy and work style. As a parallel entrepreneur, Pravin has taken companies from startup to multi-million-dollar revenue. An author of multiple books (8), Pravin is the recipient of the American Marketing Association’s “Emerging Leader” award.